Black Belt Watch - Real or Memorex

I ran across this in google images. Normally I don't go in for such trinkets but it does look cool. The question is, "Is it real or is it memorex?" [Note: those who are old enough this was a quote for a memorex recording tape ad long ago]

If you live in the U.S. and have one, tell me where you got it ... ;-)

Oh, the URL/Web Site looks official but is it actually a hoax?

Addendum: I did a euro to US conversion of the supposed price and it comes out to a bit over four grand for one of these, ... , you have to be kidding right? If this is not a hoax then the guy is totally out of his mind ... arghhhhhhhhhhhhhhhhhhhhhhh! ;-)

Addendum - II: I  received an email from the web site address saying that this is real and can be ordered ONLY on the web site. Just remember, "Buyer beware! :-)"